An experienced 'Hands-on' executive in Global Business Development, Strategic Partnerships, joint ventures, Marketing & operations with expertise in SaaS B2B & B2C Start-ups companies (SW/HW)
I have over 20 years of experience as VP BSDV, Strategic Partnerships, commercial affairs, Marketing and Chief of operations and in the past years I have been a founding team member of WakingApp realities - an AR/VR creation platform that was recently acquired by Scope AR (U.S company) and in the past year, I was the CEO of a digital health company called 'momsense' that offers a wearable sensor that monitors actual breastmilk consumption of babies.
Before my Start-up entrepreneurial phase, I held a VP Business Dev & COO position at Bit Interactive (an entrepreneurial company) and was one of its key members to establish its affiliated company Musicoola (acquired by Stingray Canada 2013) and Saloona Woman web Magazine.
I began my career in Advertising and worked for over 10 years in the 2nd largest ad agency (BBR Saatchi & Saatchi) as the head of the media department.
In recent years I also serve as an advisor and mentor to various early-stage start-ups on Business Strategy & Marketing focusing on market challenges and opportunities analysis, establishing a business model and raising capital by connecting to Private Angels and VC's